JCDecaux collaborates with “How do you want to be remembered?”

“How do you want to be remembered?” is the question at the heart of the inheritance campaign led by the Fundació Josep Carreras contra la Leucèmia, an initiative that invites people to reflect on the legacy they leave behind and the impact they can make beyond their lifetime.

Thanks to the collaboration with JCDecaux, the campaign has gained visibility in high-impact urban spaces, bringing this message closer to thousands of people and helping raise awareness about the importance of continuing to support research and patient care for people affected by blood cancers and other oncohematological diseases.

In 2026, this partnership takes another step forward. The Fundació Josep Carreras contra la Leucèmia and JCDecaux are expanding their collaboration, moving from a presence focused on Catalonia and Aragon to extending the campaign to Andalusia and the Basque Country as well.

As a result, the “How do you want to be remembered?” campaign can now be seen across the metropolitan area of Barcelona, Zaragoza, Almería, Córdoba, Seville and Bilbao, allowing the message to reach a much wider audience.

At the Fundació Josep Carreras contra la Leucèmia, we would like to sincerely thank JCDecaux for its ongoing commitment and support. Partnerships like this are essential to continue giving visibility to our cause and moving towards a shared goal: making leukemia a 100% curable disease one day. Because every gesture matters. And every legacy can change everything.