A match for a life

This campaign was part of the National Bone Marrow Plan (PNMO) and was a joint initiative between the ONT, the autonomous communities and the Josep Carreras Leukaemia Foundation. It was approved by the Transplant Commission of the Interterritorial Council of the National Health System and the autonomous communities were active participants in the initiative.

It was designed to attract the attention of younger potential donors aged between 18 and 40, especially males, and to reach a minimum of 500,000 donors by 2022, in line with the PNMO objectives.

The chosen slogan – ‘A match for a life’ – is based on an analogy about the use of dating apps and the difficulties encountered in finding the right match.